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6 Ways to Use Video for Your Social Media Marketing

1. Broadcast Live

Facebook Live video lets businesses and users share live video with their followers and friends on Facebook.

Facebook has some great tips and tricks to help you get started. We think Facebook live will become a great marketing tool for companies and anybody that wants to talk directly to their fans/followers.


https://www.facebook.com/DwayneJohnson

2.  Create How-to Videos

How-to videos are very popular on Youtube. I’ve watched everything from film-making to tying a tie. There’s no shortage of how-to videos on Youtube.

Why not use a how-to video on your Facebook, Twitter, Instagram and Snapchat feeds? If you create a how-to video and share it with your followers there’s a great chance they will share it with their friends.

It’s best to keep the video short and sweet. There might be a need to increase the speed of the video, in that case you will need to use video editing software to speed up the video, then upload it to the social media platform.


https://www.instagram.com/dilisiosos_homemade

3. Answer Questions

Answering questions through a video has a huge benefit to the brand and user loyalty. I watch these types of videos almost on a daily basis, some people on Youtube even make daily videos that answers questions through their twitter feed.

Yes, creating daily videos answering questions will take up a lot of your time and resources. But if you’re consistent on answering questions, you will gain a huge amount of valid feedback from it. For example, you can have a “Monday Talks” video every week, where you will answer the top questions from the previous week.

https://www.youtube.com/user/MadeYewLook

4. Add a Featured Video To Your Facebook Page

Facebook allows you to easily add videos to your business page. They have a great feature called “Featured Video”. This feature allows you to add a video to your information column. The feature video can be added to the About section or Video section.

Facebook now has other video features like Playlists. Facebook will continue to add new video features to their platform in the future.

Using videos on your Facebook business page is a great tool to highlight a new product or introduce your company and staff.

https://www.facebook.com/wickydesign

5. Take Viewers Behind the Scenes

Your fans/followers would love the opportunity to go “back stage” with you! Why not show them around your recording studio, art studio, bakery, factory, film production, etc.?

Behind the scenes videos sometimes gain more views than a normal video. I believe this is because it encourages people to share the video with their friends or customers. Behind-the-scenes will increase brand familiarity and loyalty, which are huge benefits.

https://www.youtube.com/user/filmriot

6. Focus on One Message

In some cases it’s best to create a short video that focuses on a single message. A great example is a promo video that alerts your followers of a new product or sale. The example below is a Kitty Cafe here in Philadelphia, the single message is “Why aren’t you here”? The message is really simple, but it works!

Another great example would be a restaurant that has a daily special and post a video around dinner time. This is very effective because I’ve dropped everything before so I could get my $5 burger on Burger Wednesday at a local restaurant.

https://www.instagram.com/kawaii_kitty_cafe

Conclusion

Some studies show 1/3 of online activity is spent watching videos. Using video in your social media marketing will become more popular the future. Your followers will love you new content and you will see an increase in sales and customer feedback.

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