Getting followers on your social media accounts can be a bit of a challenge. You may have seen other accounts, doing similar things that you are doing, with a lot more followers than you. You’re probably wondering, “Why don’t I have that amount of followers?” or, “What am I doing wrong?”
It’s easy to get obsessed with followers. No matter how many you have, you’re always going to want more, but at the end of the day, your numbers don’t matter that much.
Yep, it’s true. No matter what those blog posts, webinars, strategies and workshops tell you, your number of followers isn’t that important. I’m not saying that it isn’t helpful, or that you shouldn’t try to get new social media followers, but obsessing over your numbers isn’t going to do you much good. A much better use of your time is to deliver quality content to the followers that you do have. Those are the people that are interested in your products or services. They are your community, so you should treat them well. Provide them with inspiring content. Chat with them. Help them solve their problems. Share their content. Having a smaller community of actively engaged people is much more profitable than having a large community of people that don’t really care about what you have to say.
Social media marketing is more about building relationships than it is about being popular. If you’re consistently posting quality content and engaging with your community, those people are going to want to do business with you and refer you to their friends. If your main focus is to rack up numbers, you’re missing out on opportunities to connect with your fans.