Think you don’t need a website for your small business? Think again! Here are 10 reasons your small business needs a website.
A Website Builds Credibility
First impressions are important. If a business has a poorly designed website, or no website at all, 57% of consumers will not recommend that company. Having a professional website helps build credibility that you’re a reputable company and someone you should do business with.
Your Website Is Always Open
While you likely don’t work 24/7, your website does. Your website always stays open, meaning that people can research your company, submit inquiries, or make purchases outside of your regular business hours.
Social Media Is Always Changing and Reach is Declining
What once worked well on social media might not work at all anymore. Unless you pay for ads, it’s likely that your audience isn’t even seeing what you post on your social media channels. You don’t have to worry about constant algorithm changes on your website. If you post something on your website, it will get seen by everyone, not just a small number of your followers.
You Have Full Control Over Your Website
While social networks are limiting, you can do whatever you want on your website. Want to add a blog? An online store? A photo gallery? Go for it! You have full control over what you add to your website, which gives you the ability to expand your business online.
It Will Help Your Business Grow
Because you can do whatever you want with your website, having one will help your business grow. Being online gives you more opportunities to interact and attract new customers.
Your Competitors Have A Website
It’s likely that your competitors already have a website. Since the majority of people are doing research online, if you don’t have a website, those people are going to shop with your competitor.
You Want To Be Found In Google
93% of online experiences start with a search engine. 42% of those searches are for local businesses. If you don’t have a website, it’s a lot harder for people to find your business.
Your Customers Will Expect It
Customers expect businesses to have a website nowadays, so having a website is critical for success. If you don’t have one, or just rely on a FB page, people might not take you seriously.
A Website Helps Automate Your Sales Process
A website can help make your sales process easier. Have a form that all your clients need to fill out? Add that form to your website. Tired of manually sending invoices? Let your website handle that. A website can make things a lot easier for you.
It Helps You Grow Your Prospects List
Your website can be a powerful tool for lead generation and keeping in contact with potential customers. Having an email list, blog, or podcast page or your website will help you grow a prospects list and keep people interested in what you have to offer.
Need a website for your small business? Let us help. Schedule a free consultation call.