As the frequent first impression of your company, it’s important to keep your website up to date. An updated site will help you show up in Google, keep your customers informed, and help you stay ahead of your competition. Is it time to make a change? Below are some good reasons why you would need to update your website.
1. It’s a few years old
The world of web development is always changing, and old technology gets replaced with newer, faster solutions. Old technology can cause rendering conflicts, security issues and eventually will stop being supported. It’s important to keep the code on your site up to date to prevent any issues.
2. You are not mobile friendly
Access your website on your phone. What do you see? Are the text and images so small you can barely read them? Are you using Flash elements that don’t render on your phone? Are the images not loading properly? If you answered yes to any of those above questions, your site is NOT mobile friendly. Since a quarter of your customers will access your website on their phones, you’re also losing out business.
3. Your content needs updating
A lot changes can happen over the years. You might have hired new staff, offer new services, or opened a new location. It’s important to make sure the content on your website reflects those changes.
4. No mention of social media
Your business is likely on at least one of the social media websites (If it’s not, what are you waiting for?) and having links to these pages on your main website is a great way to build your community and give customers other options to connect with you.
Evaluate your website
Having an up to date website is important for your business. It’s good practice to evaluate your website periodically and see where improvements can be made. Fill out the form below to get a FREE website evaluation from us!