Dupes are Taking Over: Behind the Copycat Craze

June 20, 2025

In this video, we go deep into the rise of dupes, or lookalike or copycat products, to discuss why they’re more prevalent now, legalities, and more. We also compare 4 Aldi products with their name brand competitors to to see how similar they are:

  • Poppi vs. Aldi brand Popz prebiotic soda
  • La Croix vs. Aldi brand Belle Vie sparkling water
  • Lysol vs. Aldi brand Radiance cleaner
  • Hellman’s vs. Aldi brand Burman’s mayo

Timestamps:

  • Intro 0:00
  • Why are dupes everywhere now? 0:50
  • High inflation 2:10
  • Social media’s impact 3:14
  • Overseas production 4:14
  • Are dupes legal 5:08
  • Comparing Poppi vs Popz Aldi brand 6:50
  • Comparing LaCroix to Belle Vie Aldi brand 9:19
  • Comparing Lysol to Radiance Aldi brand 10:30
  • Comparing Hellman’s to Burman’s Aldi brand 11:06
  • How brands are embracing dupe culture 12:18
  • Generic medicines 14:21
  • What does this mean? 16:22

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