Tips and tricks for to help you grow your business online.
Storytelling is the more creative, hippy cousin of rigid, targeted sales copy. Where the latter is direct, to-the-point, and purchase-driven, storytelling is indirect, emotionally-led, and focused on narrative.
Branding is a big investment for a small business. Before you start thinking about color schemes and logo ideas, there are important questions you need to answer first. These questions will help you gain clarity on your business and make the branding process easier.
A Call to Action (CTA) is an instruction to consumers that tells them exactly what to do. Maybe you’ve studied CTAs and know the importance of using them on your website and in your advertising, but getting CTAs to convert isn’t always that simple. Some fall flat, and it can be challenging to figure out why.
Unfortunately, the old adage, “If you build it, they will come” doesn’t apply to websites. If your not converting that traffic into customers, your site isn’t doing its job. If you’re having trouble turning visitors into customers, you may be guilty of one of these 13 reasons why people leave your website.