Blair Kaplan of Philly Content Consultant sits down with Barbara to talk about how great content makes a more effective website.
- 0:00 Welcome, Blair!
- 0:46 Blair’s background
- 2:33 How long have you been in business?
- 4:35 Why is it important to have content before starting a web design?
- 7:00 Common misconception about hiring a copywriter
- 9:00 Blair’s copywriting process
- 12:06 How do you write for unfamiliar industries?
- 14:23 Marketing recommendations for after your website launch
- 19:56 Blair’s recommended tools and software