Copywriting for Websites

Home Business Tips Copywriting for Websites

January 23, 2023

Blair Kaplan of Philly Content Consultant sits down with Barbara to talk about how great content makes a more effective website.

Get in touch with Blair:

Blair’s recommendations:
Microsoft Word:


Constant Contact:



  • 0:00 Welcome, Blair!
  • 0:46 Blair’s background
  • 2:33 How long have you been in business?
  • 4:35 Why is it important to have content before starting a web design?
  • 7:00 Common misconception about hiring a copywriter
  • 9:00 Blair’s copywriting process
  • 12:06 How do you write for unfamiliar industries?
  • 14:23 Marketing recommendations for after your website launch
  • 19:56 Blair’s recommended tools and software

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