If you’re just starting out in business, advertising can be tough, especially if you don’t have a big budget. You obviously want to get customers, but have to do what you can afford and need to get the most bang for your buck.
We have experimented with a variety of different advertising techniques over the years we have been in business. While some worked okay, we found others to be a complete waste of money. Part of our rebrand was changing the way we advertised our services and we’re happy to say, those changes have paid off!
The past 3 months have been our busiest yet, and we haven’t spend a dime on advertising.
Today, we’re going to show you how we managed to get more customers without spending any money.
Joining Facebook Groups
Facebook groups are a great place to go when you have a question or need advice. We’ve joined several groups filled with small business owners and try to help out people when we can. It’s been a great way to meet new people, get new clients and learn some tactics that other people are using to help grow their businesses.
The majority of the traffic to our website is to our blog. Blogging has helped with our SEO and has given us more content to share on our social networks. When writing posts, we keep our target client in mind and try to think of the things he/she would be searching for.
Getting More Personal On Social Media
While social media is a great way to promote our latest work or newest blog post, it also can show a little behind the scenes. We’ve noticed a great response to the more “personal” or behind the scenes posts we share. It let’s people know who WE are, just not what our company does.
Joining Networking Groups
We are lucky to have a bunch of free networking groups in our area filled with small business owners. These groups are a great opportunity to connect with like minded people and help each other with our businesses.
Working With Others
We’ve embraced community over competition. Over the past 3 months, we’ve built relationships with graphic designers, SEO experts and IT specialists that can help our clients in areas that we don’t specialize in. We refer our clients to them and in return, they do the same.
We’ve met great people through volunteering our services and time at local organizations. While we might not be getting paid for the work we do, volunteering helps get our name out in the community and create relationships with people that may need our services down the road. Besides that, it just feels good to help out.
You don’t have to spend tons of money to effectively market your business! We’ve seen great results using the above techniques. We encourage you to try these techniques for your own business and hope you get the same results.