We talk a lot about how online marketing is a great way to grow your network and expand your business. While that is true, we’ve seen a ton of results from offline networking as well. Being an active part of your local community is a great way to meet people and generate new business. Today, we’re going over some ways you can expand your business by using offline marketing techniques.
1. Join Networking Groups
Joining networking groups has been a great way for us to meet new small business owners in different industries. Do a search on Meetup for local networking groups in your area. These groups are often free or cheap and are always looking for new members. Be sure to bring plenty of business cards and don’t be afraid to socialize!
2. Volunteering
Giving back to the community makes you feel good and is a great opportunity to connect to high profile organizations. Volunteer for causes that you generally support by creating gift baskets, holding a raffle, or donating your time or services to the organization.
3. Make Use Of Your Space
If you have a brick and mortar store, you can take advantage of that space by hosting meetups or events that will help drive traffic to your location. For example:
- Salon owners can host a “makeover event” at their space.
- Coffee shop owners can host an event for a local artist.
- Warehouse owners can rent out unused office space.
4. Use Your Business Cards
A simple business card is a great way to help expand your network offline. They are inexpensive and easy to carry around with you. Give a stack to your customers that would be happy to refer you, tack them to bulletin boards in shops in your area, or leave a few with someone that you do business with. You never know when you might run into a potential customer!
5. Build Relationships Outside Your Industry
Set up relationships with people you trust outside of your industry to generate new business. If you refer someone to a company in your network, he/she will likely return the favor. Build relationships with companies that provide services your clients may ask for. For example:
- Hair stylists can build relationships with wedding photographers
- Photographers can build relationships with event planners
- SEO experts can build relationships with designers
There are many great offline networking opportunities to build your business. We recommend trying all of the above tips to see which ones work best for you. Good luck in your offline marketing efforts!
