In this new series, we’re exploring design around the world to see how design in other countries compares with design in the US. Our first episode goes over how websites are very different in Japan vs. the United States.
Video referenced from Answer in Progress
Timestamps:
- 0:00 Intro
- 1:29 Our trip to Tokyo
- 2:08 Differences between websites in USA and Japan
- 2:52 Theory – Small Spaces lead to intentional buying
- 7:31 Theory – Japanese like bright, bold ads
- 8:14 Theory – Early smartphone users
- 9:22 Theory – Older population
- 10:54 Theory – Law and order
- 13:00 Japanese websites are quirky and fun!