For many, a new year means new goals for your business. One of those goals may be changing up, or completely redesigning your website. There are certain things that every website needs nowadays. If you’re site doesn’t have the following, you’re not using it to it’s fullest potential. Here are a few things that every website should have in 2016.
1. Mobile Friendly, Responsive Design
Mobile friendly is a must in 2016. Mobile internet usage has overtaken desktop usage , 4 out of 5 people seek buying information through their smartphones and Google now penalizes websites that are not mobile friendly by ranking them lower in search results. Responsive design is simply a must in 2016. If you don’y have it, you will fall behind.
2. Good Navigation
Having a consistent, easy to use navigation on your website is very important. People want to find the information they are looking for in as few clicks as possible. Consider your website’s visitors, and see if there are any ways to make it easier for them to get information.
3. A Way To Capture Emails
Having an opt-in box somewhere on your website is a way for your visitors to start building a relationship with your company. Getting emails means gaining leads, which can equal sales!
4. Sharable Content
Good content is important, but sharable content is even better. Having a blog on your website is a great way to include content on your site that people want to share. A blog gives your company credibility, makes you look like an expert in your field and can even produce sales leads. Be sure to include sharing links on your posts to make it easy to visitors to get your message out there.
Your website should include all of the above in 2016. Making these changes to your site will help you generate leads, grow your reach and give your potential customers a better experience. If a website redesign is part of your plan for 2016, we can help. Contact us today to get started.
