This is a guest post by Lexie Lu of Design Roast. Branding your eCommerce store attracts loyal customers who will buy from you and tell others about your product. Branding is your opportunity to demonstrate your company’s core beliefs and let customers know what they mean to you. Smart branding engages your customers and involves

Having a solid brand helps you build a solid foundation for your business. Having been brand designers for several years now, we see business owners make a lot of common mistakes that could be hurting their businesses and preventing growth. Today, we’ll go over 4 common mistakes. 1. Not Having A Solid Plan You wouldn’t

Branding is a big investment for a small business. Before you start thinking about color schemes and logo ideas, there are important questions you need to answer first. These questions will help you gain clarity on your business and make the branding process easier. Who Am I? This may sound like a silly question to

Are you struggling to get clients? Or, maybe you’re getting clients, but not the right ones. If your business is struggling to get clients, or you aren’t attracting the people you really want to work with, it may be time to look at your brand. There are several key factors that your branding could be

Are you building a business or a brand? Today, we’ll go into how building a brand is different than building a business and why we think building a strong brand is essential. A brand is more than visuals When most people hear the word “brand” they think of visual elements associated with a business, like

If you’re a new business owner, you’ve probably heard the word “branding” a lot.  A solid brand is an important part of any business, but like a lot of things in business, it can be complicated. Today, we’ll go over some branding mistakes to avoid to ensure you have a solid foundation for your business.

Language is a huge part of branding. In order to have a strong brand, it’s important to communicate the same way throughout all forms of communication. That means phone, email, social media and face to face meetings.The words you use can be the difference between getting a new client or not. Here are 10 words to avoid when communicating with potential clients.

We spent a good portion of last year rebranding our company and really thinking about the future. It was a long process, but now that it’s done, we couldn’t be happier with the results. One of the biggest challenges with our rebranding was figuring out our offerings. Through experience, we have a good idea of who our ideal client is, and we felt like some of our old services really didn’t fit in with that person. We wanted to make sure that what we were offering was really geared toward the people we work with, so we stopped doing logo designs. Here’s why: