Be honest, when was the last time you checked out your own website? As the most important online marketing tool you have for your business, auditing your website periodically is essential. In this post, we are going to cover what goes into a design audit and why it’s important for your business.
What is a Design Audit?
A web design audit analyzes the look and feel of your current website and offers suggestions for improvements. Some of the things covered include:
Responsive Design – It’s important that your site looks good and functions well on all devices. Design audits examine the layout of your site on multiple platforms and will offer suggestions for improvements.
Relevant Content – As your business changes, so will the content on your website. A design audit will take a look at your website copy to make sure it is relevant and the information is correct and offers improvements to make content on the page easier to find.
Technical Details – Does your site function properly? Design audits check your opt-ins, navigation, and images to make sure there are no broken links and things function as intended.
Branding – Is the design of your website consistent with your overall branding? A design audit will check to make sure that the colors, logos, fonts, and graphics fit in with your overall branding guidelines.
Marketing Opportunities – A design audit offers suggestions on ways to better promote your products or services, including opportunities for opt-ins, calls to actions or ways to increase lead generation.
Why Should you do a Design Audit?
Here are 3 reasons why you should perform a web design audit.
- Things Change – Your business will change over time. You may have new products or services that you didn’t have when you started your business. You may have new employees or a new location. It’s important that your website reflects those changes.
- It Shows Your Credibility – The longer you’re in business, the more expertise you have. A design audit will show you opportunities where you can showcase that expertise on your site. You may find opportunities to add new testimonials, case studies or portfolio pieces to your website that all strengthen your credibility.
- It Strengthens Your Marketing – A design audit will offer up marketing opportunities for your business. You’ll start thinking about different ways to add opt-ins, strengthen your calls to action, or create landing pages for your offers.
How Often Should You Audit Your Website?
We recommend that you do a design audit on your website once a year. This will help ensure that your website design is consistent with your brand, functions well, and had relevant content.
As a bonus, a yearly design audit can be an opportunity to think about new ways to market your business. As you are examining your site page by page, you’ll automatically start thinking about ways you can change things up to better market your products or services.