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Why Your Website is Your Best Online Marketing Tool

The rise of social media has a lot of business owners questioning if they really need a website.

The answer: Heck yes!

While social media is a great way to promote your business, your website is still your best online marketing tool. Here are some reasons why your business needs to have a website.

Why your website is the best online marketing tool.

You own your website

Social media is a borrowed platform, meaning that at any time, they can change the rules. Posts that were once getting tons of engagement can start to fall flat due to algorithm changes. Before you know it, you could be spending thousands of dollars on advertisements just to get your content seen.

With your website, you own it, therefore you get to make the rules. You get to decide the content that gets shown on your site and you don’t have to worry about algorithms or changes to the platform limiting the number of people seeing it.

Your audience can dig deeper

A social media post gives your audience just a taste of who you are and what you do, while your website gives an opportunity for people to dig deeper. A great website provides all the information a potential customer would want to know about your services and your company. Your site gives your audience the opportunity to do their research, while social media only provides a sliver of information about your company.

It makes you look credible

It’s relatively easy to setup social media profiles, but a lot more thought goes into a website design. If you don’t have a website to show your audience, they may see your company as less credible or legitimate. A well designed website gives the impression that your business is established and you take things seriously.

While we are big fans of social media, nothing is a better marketing tool than your website. Is your business ready for a web design? Check out our packages and contact us today to learn more.

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